Great photography is not a job you can do just for the paycheck. You have to show up and put your heart in it. You have to love every part of the process and be ready to do what others are not doing. Take camera angles for example. When photographing the same subject, most photographers will use the same angle.
A great photographer, however, must show creativity bordering on being dramatic. To get the best shots, you will need to step off the paths, bend down low or even climb on funny surfaces. You might appear ridiculous while doing it, but the quality of shots you get will be worth it.